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Marketing
on a Small Budget During
an Economic Slowdown! If you’ve been affected by the
economy, I’m sure your thinking of where you can cut back.
Most companies begin with their Marketing Budget, however
think REAL hard! Your Marketing Budget is one of the most important
budgets you have. The less
you are in front of your clients and potential clients, the easier it is
for them to forget about you. When
they are ready to purchase your type of product or service they certainly
won’t remember you! The
businesses that are the most creative will survive.
Now is the time to utilize all suppliers, sources and skills of
your advertising specialty contacts.
Ask questions, get suggestions on promotions and network! YOUR LOGO CREATIVITY IN MARKETING 1. A retirement community, with a limited budget, calls itself, “The home with a heart”. To keep its name in the mind of potential residents, who inquire or visit, they present them with a heart-shaped magnet bearing its name, logo, slogan and phone number. Small and inexpensive, yet something likely to be used and seen frequently. 2. A company which holds annual picnics for its employees gave Frisbees to employee children to be used as a paper plate holder. 3. Send thank you cards after an order is delivered and include a magnet with the company logo and phone number. This magnet will be around longer than the thank you card! 4. A company soliciting new business sent a direct mail piece along with an imprinted ruler. The ruler was imprinted with the company logo and name as well as a tag line “Measure our success”. 5. A company distributed ballpoint/highlighter combo pens imprinted with the message, “Safety Pays” to its factory workers to sign off their production time and to highlight important order information. The pens eliminated the need to carry two separate writing instruments. A nice way to develop good employee relations in a simple and safe promotion. 6. A newspaper sent a pink or blue baby t-shirt, giftwrapped in newspaper to new parents. The promotion was to solicit new business, targeting a particular population segment. OTHER MARKETING TOOLS The Chamber of Commerce is often overlooked as a marketing tool. Many members are firm believers in keeping business within the Chamber, which is the way it should be with any business organization. But that is information for another article! When thinking about your Marketing Budget now, if I’ve given you some food for thought, then I have achieved my goal…to share my knowledge.
Additional Articles COMPANY
IMAGE - How Important is it? Increase Your Market Share with Promotional Products Karen (Hock) Philip , President,
Kinteco,
Inc. in business since 1984.
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